Results Golfers Survey announced
Golfers appreciate a more sustainable golf course
During the summer of 2012, a questionnaire was distributed amongst golfers from across the globe. The objective of the survey was to identify drivers and the level of willingness of golfers to contribute to a more sustainable golf course. The main research conclusions were:
95,8% of the 308 respondents indicate they would require their golf course to become more sustainable.
Golf-intensive golfers would like to experience nature (51,7%), feel that efficient water management is very important (52,5%), and are willing to compensate their round of golf (53,8%)
Multimotivated golfers would like to have fun when playing golf (45,9%), indicate that chemical pest control is the most important material issue (47%), and 52,8% is willing to compensate their round of golf
Companion golfers would like to experience nature (58,1%) , indicate that efficient water management is the most important material issues (44,4%), and 34,2% is willing to volunteer in course maintenance
Contributions from golf players provide an opportunity for increased loyalty. Also financially golfers seem willing. More than half of the respondents would like to compensate their round of golf.
This provides golf courses the opportunity to work with different pricing mechanisms for instance by putting small CO2-compensation premiums on green fees, a premium that can be used to make the golf course more sustainable.