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How Social Media are Changing Golf

Social networking in golf
Social media are on the rise: more and more events are using online networks to communicate about golf. Online ticketing, iPhone Apps, augmented reality, podcasts and YouTube videos are just some of the online initiatives. An important question therefore is: why does social media matter in golf?


The golf sector is now at a crossroads. Golf is becoming less exclusive on the one hand, but also is the sport dealing with declining numbers of active golfers and an ageing population. Social media can make the sport and the golfers more accessible and interesting to the public. This helps to make the game grow. Arnold Palmer once quoted: ‘Watching golf on TV is like watching paint dry’. Through social media, information spreads very quickly so fans who aren’t able to attend the tournaments, can enjoy the sport at home.

Social networking in golf

With 350 million people in Europe active on social networks, the reach of social media is enormous. People from all over the world, can follow golf news and tournaments via Twitter of Facebook. This is one of the main strengths of social media: being able to compliment real-life events and extend their reach and interactivity. This notion brings more fans to golf and also provides more revenue opportunities for brands involved in golf. In the near future, events and their golf programming needs to adapt more and more to the fan’s feedback: ‘golf by the fans, for the fans’.

iPhone Apps at the Omega European Masters

The Omega European Masters in Crans-Montana, Switzerland, is very active on social media. The event communicates via Twitter, Facebook, YouTube, Flickr and RSS feeds and developed a special Omega European Masters App for iPhone and Android. However, social media use at large golf events can be further extended. Data from the Sustainable Golf Index showed that 18% of the European events are using social media such as Twitter and Facebook to communicate their event.
Source: Jason Peck, Social Media, Sports Business
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Sustainable golf in Portugal

Belas Clube de Campo Senior Open de Portugal showcase on sustainable golf
Although sustainability on the Iberian Peninsula is still not widely embraced, the Senior Open de Portugal at the Belas Clube de Campo showcased many sustainable innovations. From the 29th of September until the 1st of October, the Belas Clube de Campo was the international platform for a sustainable golf event. A recycling program, water management, sustainability in the entire supply chain and strong local community involvement were strong proof points for the first sustainable golf event in Portugal and Spain.

Case: Magic in Marrakech

Stakeholder coalition develops best practice for water management
Marrakech, the Moroccan Imperial city, is strategically located close to the Atlas mountains. In the early days, the city was the gateway to the Sahara desert and over the years, Marrakech developed into a unique touristic destination. An interesting destination also for golf tourism, showing the many golf courses around Marrakech. With 24.000ha, high summer temperatures, a total population of 950.000 people and nineteen courses, water is a valuable asset.

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Compare your golf course with top courses from around the world
Sustainability is arguably the most important issue affecting golf development today. A sustainable golf course is not only more efficient, it also ensures a better reputation. The Sustainable Golf Project benchmarks global golf courses on sustainability in order to help golf courses gain insight into how to become a (more) sustainable golf course.

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