Putting Golf’s 2020 Vision into Focus
HSBC's vision on future golf
Are the money launderers and interest-rate fixers at HSBC trying to peddle half-truths about the future of golf?
By 2020, the British banking colossus contends in “Golf’s 2020 Vision,” our business will be “revolutionized” by innovative concepts such as time-saving six- and nine-hole courses, low-priced urban tracks designed to introduce the game to residents of inner cities, and family-friendly facilities that will enable men and women (and their children, presumably) to spend more leisure time together.
HSBC bases its predictions on what it calls “a major new piece of research” -- a comical phrase if I ever heard one, given that its “research” is nothing more than a series of interviews with famous professional golfers.
I’m an enthusiastic supporter of any and all initiatives that can increase golf’s popularity, but growing our game requires action, not talk. The year 2020 really isn’t so far away. I understand that France’s golf federation has promised to build 100 golf practice centers by then, but who’s going to build similar centers in other countries? Who’s going to foot the bill for those urban facilities and those family-oriented venues?
Until these questions are answered, predictions about the future of golf are nothing but wishful thinking.
HSBC’s report isn’t research. It’s a publicity stunt.
By Robert J. Vasilak. The original version of the preceding post first appeared in the August 2012 issue of the World Edition of the Golf Course Report.