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Putting Golf’s 2020 Vision into Focus

HSBC's vision on future golf
Are the money launderers and interest-rate fixers at HSBC trying to peddle half-truths about the future of golf?

 

By 2020, the British banking colossus contends in “Golf’s 2020 Vision,” our business will be “revolutionized” by innovative concepts such as time-saving six- and nine-hole courses, low-priced urban tracks designed to introduce the game to residents of inner cities, and family-friendly facilities that will enable men and women (and their children, presumably) to spend more leisure time together.
 
HSBC bases its predictions on what it calls “a major new piece of research” -- a comical phrase if I ever heard one, given that its “research” is nothing more than a series of interviews with famous professional golfers.
 
I’m an enthusiastic supporter of any and all initiatives that can increase golf’s popularity, but growing our game requires action, not talk. The year 2020 really isn’t so far away. I understand that France’s golf federation has promised to build 100 golf practice centers by then, but who’s going to build similar centers in other countries? Who’s going to foot the bill for those urban facilities and those family-oriented venues?
 
Until these questions are answered, predictions about the future of golf are nothing but wishful thinking.
 
HSBC’s report isn’t research. It’s a publicity stunt.
 
By Robert J. Vasilak. The original version of the preceding post first appeared in the August 2012 issue of the World Edition of the Golf Course Report.
 
 
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Green Out! Caddies, players, sponsors and fans dress up in green

Best practice case study: Waste Management Phoenix Open
Every beginning of February, more than 500,000 golf fans are gathering in Scottsdale, Arizona for the best-attended golf tournament in the world: The Waste Management Phoenix Open. What makes the event different from other golf events on the tour is the strong focus on sustainability. And not only sustainability at the golf course, but the event is also focusing on the supply chain, waste management, greywater projects and involving stakeholders. This makes the Waste Management Phoenix Open (WMPO) not only the best attended event in the world, but also one of the most sustainable events.
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Sustainability in golf: the triple bottom line

KPMG Golf Business Forum 2012
Olympic golf course architect Gil Hanse joins top international experts for a special Golf Business Forum think tank on the economic, ecological and social impacts of golf. This special session is presented in association with Syngenta.
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Sustainable innovations in golf

How active are European golf events on sustainability?
Golf courses and golf events need to become more sustainable. The Dutch Golf Federation invests €250k for certification of golf courses by the Golf Environmental Organization (GEO). A recurring issue at golf courses in southern Europe is water management. To preserve golf courses, large amounts of water are needed. Water, that especially in these regions is scarce. An innovation to combat this problem is bio-membrane technology.
 
 

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